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Who Does AI Shop For? The Trust Architecture of Agentic Commerce
When AI moves from recommending products to buying them, commerce needs to know who the agent represents, what it can do and when the human must return.
 • Sumit Srivastava
The Consumer Hasn’t Become Unpredictable. They’ve Become More Intentional.
Consumers will save aggressively in one part of life and pay a premium in another. The definition of value has become personal.
 • Sumit Srivastava
AI Won’t Fix a Broken Operating Model. It Will Expose It.
AI makes intelligence faster. It also exposes the fragmented data, unclear ownership, slow decisions and broken workflows holding enterprises back.
 • Sumit Srivastava
The Customer Doesn’t Shop in Channels. Why Does the Enterprise Still Operate That Way?
Retail connected the technology. The harder transformation is connecting incentives, ownership, decisions and economics around one customer.
 • Sumit Srivastava
CAC Is Rising. The Answer Isn’t More Acquisition.
A higher acquisition cost is not always the real problem. The bigger question is whether the customer becomes valuable enough once acquired.
 • Sumit Srivastava
The Marketplace Endgame Is Infrastructure
The strongest marketplaces stop being destinations and become the payments, logistics, data, software and intelligence underneath commerce.
 • Sumit Srivastava
When Discovery Becomes Invisible, Marketing Measurement Breaks
AI is moving product discovery into interfaces brands cannot fully see. The customer journey still happens. Marketing just loses visibility into more of…
 • Sumit Srivastava
DTC Isn’t Dead. The Channel War Is.
Customers never chose between direct, stores and marketplaces. The next commerce advantage comes from orchestrating all of them around customer value.
 • Sumit Srivastava
Technology Doesn’t Create Value. Adoption Does.
Enterprise technology creates capability. The commercial value appears only when behaviour, workflows, decisions and operating models actually change.
 • Sumit Srivastava
Retail Media Was Never Just an Advertising Business
The real value of retail media isn't more advertising inventory. It's the commerce intelligence sitting underneath the transaction.
 • Sumit Srivastava
The Symbiotic Enterprise: AI Has Joined the Workforce. Has the Organisation Noticed?
AI is being added to the workforce faster than the workforce is being redesigned around AI.
 • Sumit Srivastava
Retail Doesn’t Have a Loyalty Problem. It Has a Relevance Problem.
Retail knows more about customers than ever. The real advantage isn’t more points or personalisation. It’s turning customer knowledge into relevance.
 • Sumit Srivastava
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