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Sumit Srivastava

Hello, I’m Sumit Srivastava

25 years building and scaling commerce businesses across 5 continents and 6 global brands. I write about what’s changing — and what it actually takes to act on it.

The Consumer Hasn’t Become Unpredictable. They’ve Become More Intentional.

The Consumer Hasn’t Become Unpredictable. They’ve Become More Intentional.

Consumers will save aggressively in one part of life and pay a premium in another. The definition of value has become personal.

Aug 26, 2026

•

6 min read

Commerce & Customer

+1

Who Does AI Shop For? The Trust Architecture of Agentic Commerce

AI & Technology

+1

Who Does AI Shop For? The Trust Architecture of Agentic Commerce

When AI moves from recommending products to buying them, commerce needs to know who the agent represents, what it can do and when the human must return.

Aug 26, 2026

•

6 min read

The Customer Doesn’t Shop in Channels. Why Does the Enterprise Still Operate That Way?

The Customer Doesn’t Shop in Channels. Why Does the Enterprise Still Operate That Way?

Retail connected the technology. The harder transformation is connecting incentives, ownership, decisions and economics around one customer.

Aug 26, 2026

•

6 min read

Leadership & Operating Models

+1

Most read this month

When Discovery Becomes Invisible, Marketing Measurement Breaks

When Discovery Becomes Invisible, Marketing Measurement Breaks

AI is moving product discovery into interfaces brands cannot fully see. The customer journey still happens. Marketing just loses visibility into more of it.

Aug 26, 2026

•

7 min read

DTC Isn’t Dead. The Channel War Is.

DTC Isn’t Dead. The Channel War Is.

Customers never chose between direct, stores and marketplaces. The next commerce advantage comes from orchestrating all of them around customer value.

Aug 26, 2026

•

6 min read

Technology Doesn’t Create Value. Adoption Does.

Technology Doesn’t Create Value. Adoption Does.

Enterprise technology creates capability. The commercial value appears only when behaviour, workflows, decisions and operating models actually change.

Aug 26, 2026

•

7 min read

AI Won’t Fix a Broken Operating Model. It Will Expose It.

AI Won’t Fix a Broken Operating Model. It Will Expose It.

AI makes intelligence faster. It also exposes the fragmented data, unclear ownership, slow decisions and broken workflows holding enterprises back.

Aug 26, 2026

•

6 min read

CAC Is Rising. The Answer Isn’t More Acquisition.

CAC Is Rising. The Answer Isn’t More Acquisition.

A higher acquisition cost is not always the real problem. The bigger question is whether the customer becomes valuable enough once acquired.

Aug 26, 2026

•

6 min read

More recent essays

AI & Technology

+1

Who Does AI Shop For? The Trust Architecture of Agentic Commerce

Aug 26, 2026

•

6 min read

Who Does AI Shop For? The Trust Architecture of Agentic Commerce

When AI moves from recommending products to buying them, commerce needs to know who the agent represents, what it can do and when the human must return.

sumit srivastava
sumit srivastava

Commerce & Customer

+1

The Consumer Hasn’t Become Unpredictable. They’ve Become More Intentional.

Aug 26, 2026

•

6 min read

The Consumer Hasn’t Become Unpredictable. They’ve Become More Intentional.

Consumers will save aggressively in one part of life and pay a premium in another. The definition of value has become personal.

sumit srivastava
sumit srivastava

AI & Technology

+2

AI Won’t Fix a Broken Operating Model. It Will Expose It.

Aug 26, 2026

•

6 min read

AI Won’t Fix a Broken Operating Model. It Will Expose It.

AI makes intelligence faster. It also exposes the fragmented data, unclear ownership, slow decisions and broken workflows holding enterprises back.

sumit srivastava
sumit srivastava

Leadership & Operating Models

+1

The Customer Doesn’t Shop in Channels. Why Does the Enterprise Still Operate That Way?

Aug 26, 2026

•

6 min read

The Customer Doesn’t Shop in Channels. Why Does the Enterprise Still Operate That Way?

Retail connected the technology. The harder transformation is connecting incentives, ownership, decisions and economics around one customer.

sumit srivastava
sumit srivastava

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Latest dispatches

Who Does AI Shop For? The Trust Architecture of Agentic Commerce

When AI moves from recommending products to buying them, commerce needs to know who the agent represents, what it can do and when the human must return.

Aug 26, 2026

•

6 min read

sumit srivastava
sumit srivastava
Who Does AI Shop For? The Trust Architecture of Agentic Commerce

The Consumer Hasn’t Become Unpredictable. They’ve Become More Intentional.

Consumers will save aggressively in one part of life and pay a premium in another. The definition of value has become personal.

Aug 26, 2026

•

6 min read

sumit srivastava
sumit srivastava
The Consumer Hasn’t Become Unpredictable. They’ve Become More Intentional.

AI Won’t Fix a Broken Operating Model. It Will Expose It.

AI makes intelligence faster. It also exposes the fragmented data, unclear ownership, slow decisions and broken workflows holding enterprises back.

Aug 26, 2026

•

6 min read

sumit srivastava
sumit srivastava
AI Won’t Fix a Broken Operating Model. It Will Expose It.

The Customer Doesn’t Shop in Channels. Why Does the Enterprise Still Operate That Way?

Retail connected the technology. The harder transformation is connecting incentives, ownership, decisions and economics around one customer.

Aug 26, 2026

•

6 min read

sumit srivastava
sumit srivastava
The Customer Doesn’t Shop in Channels. Why Does the Enterprise Still Operate That Way?

CAC Is Rising. The Answer Isn’t More Acquisition.

A higher acquisition cost is not always the real problem. The bigger question is whether the customer becomes valuable enough once acquired.

Aug 26, 2026

•

6 min read

sumit srivastava
sumit srivastava
CAC Is Rising. The Answer Isn’t More Acquisition.
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The desk where every issue gets written

ABOUT SUMIT

Hello, I’m Sumit Srivastava

A commercial and digital transformation executive with

SPEAKING & MEDIA

Where you’ve seen my work.


FEATURED IN

Forbes Middle East, CIO Today, Forbes Tech Council, India’s Most Admired, Fortuna Global 100 and CMO Wire.

PODCASTS

7D Experts — with more episodes landing soon on MIT, MoEngage and Salesforce Dreamforce.


SPEAKING

Talks on commerce, AI and digital transformation at industry events.


COVERAGE

Features and interviews across leading business and tech publications.


GET IN TOUCH

Looking to have me speak at your event, or feature me in your publication? Get in touch below.


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